"I think it's a marketing ploy I'm going to be honest. "We're not trying to be Fenty," she said, commenting on how companies across the beauty industry are all copying the 40-shades movement (and not always hitting the mark, according to makeup enthusiasts). It's even more impressive that this development wasn't actually meant to be A Big Thing, as Cantello told us. It's not just, 'Well, we'll throw a couple dark shades in.' Especially when you have dark skin, not one shade is going to suit every dark complexion."Īt a time of the " Fenty 40," when brands left and right are clamoring to launch new foundation ranges with just as many offerings as Rihanna's industry-shaking Fenty Beauty debut, it's encouraging to see a legacy makeup counter mainstay keeping up. "Now looking into darker shades made them understand the complexity of skin tones. "With everything going on now about being inclusive, we never really had very dark shades," Giorgio Armani International Makeup Artist Linda Cantello told. The extensions came about after feedback from Armani store customers in the U.S., who were buying multiple shades to match their skin-and couldn't afford two of the $64 bottles. #15 is a match for beauty vlogger Nyma Tang, who has become an authority on makeup for deeper skintones thanks to her YouTube series called "The Darkest Shade" in which she tests out different brands' concealers and foundations on her skin. The new shades are notably all in the medium to deep category, and even deeper than the foundation went before with shade #15. There are six new colorways added to the existing offering, bringing the shade total up to a respectable 31. Now, even more people will be able to join the bandwagon with news that the brand is extending the shade range of this bestseller. Launched back in 2000, it's widely lauded as one of the best formulas by makeup artists and celebrities alike (its famous fans include Meghan Markle, Kim Kardashian, and Cate Blanchett), and in nearly two decades, the foundation has become a gold standard for the way it covers up as much or as little as you like, with a dewy, lit-from-within finish. There are a few beauty products that have stood the test of time and grown a cult following-and without a doubt, Giorgio Armani's Luminous Silk foundation is one.
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